From our humble beginnings in 2009, selling Reid bikes from my garage, we now have an online web store and retail stores in 4 cities in Australia. In 2013, we sold our first bike internationally to our Switzerland distributor.
Reid bikes are now distributed in more than 20 countries around the world. This makes Reid Cycles the largest Australian-owned bicycle brand.
To be able to provide the best value bikes for our customers, we created Reid as a ‘direct to the public’ retailer. Traditionally bikes would be made by the manufacturer, sold to a brand, who sells to a local distributor, who sells to a retailer, who then sells to a customer. Each person along the way needs to pay their overheads and make a profit, so it’s easy to see why bikes are so expensive. In the case of large international brands, there is a further premium customer pays to cover the millions spent on sponsoring pro riders and advertising. Our ‘direct to the public’ business model means we do all the work, keep our costs low and cut out the middlemen. As a result, our bikes and accessories are up to 40% more affordable compared with bikes from other retailers. This model perfectly integrates with our aim to provide Australia’s best value bikes.
To support our mantra of ‘Australia’s best value bikes’, with every bike purchase we provide: a Lifetime warranty on the frame and forks*, 2 years warranty on all parts*, two free services at any Reid store, dedicated customer service team and the option to shop in-store or online.
I established REID to make bike riding affordable for everyday riders and that’s what drives us every day.
James Reid – Founder, Owner & Managing Director