WSD (Women Specific Design) is an approach to building bikes that considers female proportions to produce a bike more suited to a female rider. Far from just being a marketing fad, female-friendly bike design comes from a position of genuine concern for the user experience and a desire to provide a well-fitted, appealing bike for female riders.

More and more Australian women are taking up cycling so Women’s Specific Design (WSD) is here to stay, and that’s a great thing.