We started out small - selling Reid bikes from our founder James Reid's garage in 2009 - but fast forward to now, and we are Australia's leading independent bike brand with a thriving online store, location in Richmond (Melbourne) and available in 35 countries around the world!

James had a vision of making bike riding affordable for everyone, and that's what drives us every day. Our direct-to-public business model is what sets us apart from other brands and makes our bikes and accessories up to 40% cheaper when compared spec-for-spec.
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We believe in providing the best value bikes and that's why every purchase comes with a lifetime warranty on the frame and forks, 2-year warranty on all non-consumable parts, a free tune-up at any Reid store in the first six months, a dedicated Australian-based customer service team, and the option to shop in-store or online.
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We've come a long way since our humble beginnings, but our commitment to providing the best value bikes has never wavered. Thanks for being a part of our journey and happy riding!